Serving raw meals for over 20 years!

Cat's first choice of raw food they love to eat

Complete formulas designed with your cat’s carnivore instincts at heart. Locally sourced, farmer-approved, sustainable diets.

Cats want to eat

biologically appropriate

food they love.

Basic Instinct Cat is a raw food company that has been producing foods cats love for over 20 years. Cat’s sense of smell is so much greater than humans and as such, they need the freshest meats available that are frozen quickly. At Basic Instinct Cat, our foods are flash frozen in a HAACP production plant, to ensure your cat gets only the best quality and value.

Key success to a raw menu plan is providing a variety of protein sources to ensure a

complete amino acid profile.

Cats deserve the very best which is why we take pride that our food is produced in HAACP facility.

Great ingredients need great care and attention.

Farmers are the true heroes in this story. We work with local farmers whose ethos is to uphold the ethical treatment of their livestock.

Together we work towards sustainable goals.