Our Journey
Basic Instinct Cat food was born from a labour of love. The vision for our raw cat food started from a simple request over 20 years ago. When raw cat food was not found so easily, a client asked us to create a raw product for her cat. We were delighted to, as butchers of an organic meat shop, we said, “SURE” and our story began…
Basic Instinct Cat’s purpose is to provide pet owners the best nutritional choices possible, supporting their cats in living healthier and happier lives.
We produce the highest quality, natural, raw-food products, enabling you to provide your cat a rotational diet meal plan at an affordable price. We empower retailers and pet owners with the information, education and support to make informed choices for their cats and dogs.
We all know who really runs the show, don’t we?
Debbie Benson
CEO and Founder
Founder and CEO, Debbie’s heart and soul has been poured into the creation of Basic Instinct Cat. Starting out with butcher shop, then launching 3P Naturals, Debbie is acknowledging the cat food line as the inspiration of this 20 year journey with this brand new look! The cats approved.
Rupert Whiting
Business Strategist
In 2018, the team welcomed the valuable business insight that Rupert Whiting brought in from his years of consulting. With a background in business operations, Rupert has worked with the both the executive team and production team to successfully transition 3P Naturals and Basic Instinct in new HAACP facility.